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商品編號： 9-309-030 出版日期： 2008/10/01 作者姓名： Kanter, Rosabeth Moss;Bird, Matthew 商品類別： General management 商品規格： 22p 再版日期： 2009/09/15 地域： 產業： 個案年度： 2001 - 2008
商品敘述：
Since the 1980''s, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G''s turnaround, integrate global operations, and guide decision-making in all facets of the business. But the Gillette acquisition posed a new challenge.
涵蓋領域：
Change management;Cross-functional management;Global marketing;Asset management;Globalization;International business;Leadership development;Mergers and acquisitions;Mission statements;Organizational change;Organizational values
相關資料：
Case Teaching Note, (5-310-009), 11p, by Rosabeth Moss Kanter, Matthew Bird
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